Legal

Privacy Policy

Uppercase builds two Shopify apps — Post Perks, which turns orders into physical rewards, and FlashDrop, which runs reward-based sales campaigns. Each app collects different data for different reasons, so each has its own complete policy below.

Effective date: July 21, 2026 · Last updated: July 21, 2026

Post Perks policy FlashDrop policy
The short version

We collect the minimum each app needs to do its job: Post Perks needs order and shipping details to send physical rewards; FlashDrop needs order and campaign-participation details to run tiered discounts and group buys. We never sell personal data, we share it only with the specific partners each app needs to function, and we delete it when it's no longer needed. Merchants stay in control of their customers' data at all times, and the two apps don't merge customer records unless a merchant explicitly connects a feature between them.

Part one

Post Perks

Post Perks lets merchants send physical rewards — handwritten notes, small gifts, discount cards — to customers after a purchase. This part of the policy covers what that app collects and how it's used.

01

Who we are

Post Perks is a Shopify app built and operated by Uppercase ("Uppercase," "we," "us").

This policy covers three groups of people: merchants who install Post Perks on their Shopify store, customers of those stores whose order information we process to deliver rewards, and visitors to our website, including people who join our waitlist.

For customer data that flows to us through a merchant's store, the merchant is the data controller and we act as a processor on their behalf. For merchant accounts and website visitors, we are the controller.

02

Information we collect

From merchants

  • Account details — your name, email address, store name, and Shopify store URL when you install the app.
  • Billing information — handled through Shopify's billing system; we don't store your payment card details.
  • Campaign settings — the rewards you configure, message templates, and delivery preferences.

From merchants' customers

  • Order information — order number, items purchased, order value, and order date, so we know when a reward is triggered.
  • Contact and delivery details — name, shipping address, and email address, so the reward reaches the right person.

From website visitors

  • Waitlist details — the email address you give us when you claim a spot.
  • Usage data — basic analytics such as pages visited, referring site, browser type, and approximate location derived from IP address.
03

How we use information

We use the information above to:

  • Deliver the service — trigger, print, and ship rewards after qualifying orders.
  • Operate merchant accounts, including support, billing, and service announcements.
  • Let you know when Post Perks launches, if you joined the waitlist.
  • Understand how the product and website are used so we can improve them.
  • Detect and prevent fraud, abuse, and security incidents.
  • Comply with legal obligations.

We do not use customer order data to build advertising profiles, and we do not send marketing to a merchant's customers on our own behalf.

04

Shopify & customer data

Post Perks receives data through the Shopify API only with the permissions a merchant grants at install, and we request the minimum scopes needed to run the service. Our handling of this data follows Shopify's API Terms and its requirements for protected customer data.

When a merchant uninstalls Post Perks, we stop receiving their store's data and delete stored customer data within the timeframes Shopify requires. Merchants can also ask us to delete specific customer records at any time — including to fulfil data-deletion requests they receive from their own customers.

05

When we share information

We never sell personal data. We share it only with:

  • Print and mail partners — the vendors who physically produce and deliver rewards receive the recipient's name, shipping address, and the contents of the reward. That's all they get.
  • Service providers — hosting, email delivery, and analytics providers who process data under contracts that limit use to providing their service to us.
  • Shopify — as required to operate an app on its platform.
  • Legal authorities — if required by law, or to protect the rights, safety, or property of Uppercase, our merchants, or others.
  • A successor business — if Uppercase is involved in a merger, acquisition, or sale of assets, in which case this policy continues to apply to the transferred data.
06

Post Perks & FlashDrop

Uppercase also builds FlashDrop, a separate Shopify app for running reward-based sales campaigns (see Part Two, below). Post Perks and FlashDrop are independent apps with their own installs and their own permissions — installing one does not automatically give the other access to a merchant's store or its customers' data.

If a merchant installs both apps, we keep each app's data in separate systems and do not merge or cross-reference customer records between them. The only situation where data moves between the two is if a merchant explicitly connects a feature — for example, sending a Post Perks reward when a FlashDrop group-purchase campaign is unlocked — and in that case only the specific fields needed for that feature are shared, under the same protections described in this policy.

07

Data retention

We keep personal data only as long as we need it for the purposes above. As a rule of thumb:

  • Customer order and delivery data is retained while a reward campaign is active, then deleted or anonymized.
  • Merchant account data is retained while the account is active and deleted after uninstall, subject to Shopify's mandated redaction windows and any legal retention duties.
  • Waitlist emails are kept until you unsubscribe or we launch and no longer need the list.
08

Security

We protect data with encryption in transit and at rest, access controls that limit data to the people who need it, and logging of access to customer records. No system is perfectly secure, but if a breach affects your personal data we will notify affected merchants and, where required, regulators without undue delay.

09

Your rights

Depending on where you live — including the EEA and UK under the GDPR, and California under the CCPA/CPRA — you may have the right to:

  • Access the personal data we hold about you and receive a copy.
  • Correct inaccurate data or complete incomplete data.
  • Delete your data, subject to legal retention requirements.
  • Object to or restrict certain processing, and withdraw consent where processing is based on consent.
  • Data portability — receive your data in a structured, machine-readable format.
  • Not be discriminated against for exercising any of these rights.

If you're a customer of a store that uses Post Perks, the fastest route is usually to contact the merchant directly — they control your data and we'll act on their instructions. You can also contact us at hello@uppercaseapps.com and we'll respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.

10

Cookies

Our website uses a small number of cookies: essential cookies that make the site work, and analytics cookies that help us understand how it's used. We don't use advertising or cross-site tracking cookies. You can block or delete cookies in your browser settings; the site will still work, though some conveniences may not.

11

Children

Post Perks is a business tool for merchants and is not directed at children under 16. We don't knowingly collect personal data from children. If you believe a child has provided us with personal data, contact us and we'll delete it.

12

International transfers

Our service providers may store or process data outside your country. Where data moves out of the EEA or UK, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses, and we require equivalent protections from our providers.

13

Changes to this policy

We'll update this policy as the product and the law evolve. When we make material changes we'll update the date at the top of this page and, for significant changes affecting merchants, notify you by email or in the app. Continued use of Post Perks after changes take effect means you accept the updated policy.

14

Contact us

Questions, requests, or concerns about Post Perks or your data:

Uppercase
hello@uppercaseapps.com

Part two

FlashDrop

FlashDrop lets merchants run reward-based sales campaigns — time-limited deals with built-in urgency, real-time inventory counters, and group-purchase campaigns where customers share with friends to unlock bigger discounts. This part of the policy covers what that app collects and how it's used.

01

Who we are

FlashDrop is a Shopify app built and operated by Uppercase ("Uppercase," "we," "us"). It helps merchants create strategic promotions — tiered discounts that grow as more customers participate, live inventory counters, and group purchases that unlock exclusive rewards when enough customers share and buy.

This policy covers three groups of people: merchants who install FlashDrop on their Shopify store, customers of those stores who participate in or are affected by a campaign, and visitors to our website.

For customer data that flows to us through a merchant's store, the merchant is the data controller and we act as a processor on their behalf. For merchant accounts and website visitors, we are the controller.

02

Information we collect

From merchants

  • Account details — your name, email address, store name, and Shopify store URL when you install the app.
  • Billing information — handled through Shopify's billing system; we don't store your payment card details.
  • Campaign configuration — discount tiers, timing windows, inventory limits, messaging, and design elements you set for each drop.

From merchants' customers

  • Order information — product, quantity, and price paid for purchases made as part of a campaign, so we can calculate the right tiered discount.
  • Campaign participation data — which discount tier or group-purchase threshold a customer's order contributed to or unlocked.
  • Referral activity — the unique referral link or code a customer used to join a group purchase, and how many times it was used to unlock a reward. We do not access a customer's contacts or address book to power sharing — customers share their own link wherever they choose.

From website visitors

  • Usage data — basic analytics such as pages visited, referring site, browser type, and approximate location derived from IP address.
03

How we use information

We use the information above to:

  • Run live campaigns — calculate real-time discount tiers, update inventory counters, and determine when a group-purchase threshold is met.
  • Attribute referrals correctly, so the customer who shared a link gets credit for the group purchases it unlocks.
  • Give merchants dashboards showing campaign performance, demand at different price points, and which pricing strategies worked, so they can plan future drops.
  • Operate merchant accounts, including support, billing, and service announcements.
  • Detect and prevent fraud and abuse — for example, self-referral or fake-account abuse used to unlock rewards illegitimately.
  • Comply with legal obligations.

We do not use campaign or referral data to build advertising profiles, and we do not sell pricing or demand data to third parties.

04

Shopify & customer data

FlashDrop receives data through the Shopify API only with the permissions a merchant grants at install, and we request the minimum scopes needed to run the service. Our handling of this data follows Shopify's API Terms and its requirements for protected customer data.

When a merchant uninstalls FlashDrop, we stop receiving their store's data and delete stored customer data within the timeframes Shopify requires. Merchants can also ask us to delete specific customer records at any time — including to fulfil data-deletion requests they receive from their own customers.

05

When we share information

We never sell personal data. We share it only with:

  • Service providers — hosting, email delivery, and analytics providers who process data under contracts that limit use to providing their service to us.
  • Shopify — as required to operate an app on its platform.
  • Legal authorities — if required by law, or to protect the rights, safety, or property of Uppercase, our merchants, or others.
  • A successor business — if Uppercase is involved in a merger, acquisition, or sale of assets, in which case this policy continues to apply to the transferred data.

Within a single campaign, a merchant running that campaign can see referral and participation activity for their own customers. We don't share one customer's referral activity with other customers.

06

FlashDrop & Post Perks

Uppercase also builds Post Perks, a separate Shopify app for sending physical rewards after purchase (see Part One, above). FlashDrop and Post Perks are independent apps with their own installs and their own permissions — installing one does not automatically give the other access to a merchant's store or its customers' data.

If a merchant installs both apps, we keep each app's data in separate systems and do not merge or cross-reference customer records between them. The only situation where data moves between the two is if a merchant explicitly connects a feature — for example, triggering a Post Perks physical reward when a customer unlocks a FlashDrop group-purchase tier — and in that case only the specific fields needed for that feature are shared, under the same protections described in this policy.

07

Data retention

We keep personal data only as long as we need it for the purposes above. As a rule of thumb:

  • Campaign, order, and referral data is retained while a campaign is active and for a limited reporting period after it ends, then deleted or anonymized.
  • Merchant account data is retained while the account is active and deleted after uninstall, subject to Shopify's mandated redaction windows and any legal retention duties.
08

Security

We protect data with encryption in transit and at rest, access controls that limit data to the people who need it, and logging of access to customer records. No system is perfectly secure, but if a breach affects your personal data we will notify affected merchants and, where required, regulators without undue delay.

09

Your rights

Depending on where you live — including the EEA and UK under the GDPR, and California under the CCPA/CPRA — you may have the right to:

  • Access the personal data we hold about you and receive a copy.
  • Correct inaccurate data or complete incomplete data.
  • Delete your data, subject to legal retention requirements.
  • Object to or restrict certain processing, and withdraw consent where processing is based on consent.
  • Data portability — receive your data in a structured, machine-readable format.
  • Not be discriminated against for exercising any of these rights.

If you're a customer of a store that uses FlashDrop, the fastest route is usually to contact the merchant directly — they control your data and we'll act on their instructions. You can also contact us at hello@uppercaseapps.com and we'll respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.

10

Cookies

Our website uses a small number of cookies: essential cookies that make the site work, and analytics cookies that help us understand how it's used. We don't use advertising or cross-site tracking cookies. You can block or delete cookies in your browser settings; the site will still work, though some conveniences may not.

11

Children

FlashDrop is a business tool for merchants and is not directed at children under 16. We don't knowingly collect personal data from children. If you believe a child has provided us with personal data, contact us and we'll delete it.

12

International transfers

Our service providers may store or process data outside your country. Where data moves out of the EEA or UK, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses, and we require equivalent protections from our providers.

13

Changes to this policy

We'll update this policy as the product and the law evolve. When we make material changes we'll update the date at the top of this page and, for significant changes affecting merchants, notify you by email or in the app. Continued use of FlashDrop after changes take effect means you accept the updated policy.

14

Contact us

Questions, requests, or concerns about FlashDrop or your data:

Uppercase
hello@uppercaseapps.com